Pension Credit: Publicity
The question
To ask the Secretary of State for Work and Pensions, whether she plans to launch a campaign to increase pension credit uptake before winter 2025-2026.
Answered by Torsten Bell
The Government wants all pensioners to get the support to which they are entitled. That is why since Autumn 2024 we have been running the biggest ever Pension Credit take-up campaign.
The Department’s campaign to raise awareness of Pension Credit has continued in numerous stages between January and July 2025 and has included radio, print and social media adverts as well as continuing work with stakeholders. We plan to continue promotional activity from Autumn through to the end of the financial year with the campaign aimed at eligible pensioners who are not yet claiming, and their friends and family, as we work to increase the take up of Pension Credit.
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