Direct Selling
The question
To ask the Secretary of State for Science, Innovation and Technology, what steps his Department is taking to help tackle cold calls; and whether he plans to introduce financial penalties on people conducting cold calls.
Answered by Chris Bryant
Unsolicited direct marketing calls are regulated by the Privacy and Electronic Communications Regulations 2003 (PECR), which are enforced by the Information Commissioner. The Commissioner has a range of investigatory and enforcement powers, including the ability to issue financial penalties. Details of enforcement actions are published at: https://ico.org.uk/action-weve-taken/
Reforms introduced through the Data (Use and Access) Act 2025 will give the Commissioner new powers, including the ability to impose higher maximum fines for infringements. The Commissioner will also be able to take enforcement action based on the volume of unsolicited direct marketing calls made—regardless of whether those calls are answered by the intended recipient —reflecting the potential risk of harm to consumers.
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