Gambling: Advertising
The question
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential impact of the number of gambling adverts on people living in Bolton North East constituency.
Answered by Stephanie Peacock
Gambling adverts can appear across a significant range of channels from out of home billboards and social media, to complex dynamic or targeted adverts online. As such, the Department does not hold data on the number of gambling adverts published.
This government recognises that while advertising is a legitimate advantage which licensed operators have over unlicensed gambling firms, increased exposure to gambling advertising can have an impact on gambling participation. There are existing robust rules and regulations in place to ensure that advertising and marketing, whenever it appears, is socially responsible.
However, we recognise that more can be done to improve protections. We have set the gambling industry a clear task to raise standards and this work will be monitored closely.
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