UK Soft Power Council
The question
To ask the Secretary of State for Foreign, Commonwealth and Development Affairs, whether the BBC World Service has a role on the Soft Power Council; and what progress that Council has made since its establishment.
Answered by Catherine West
Harnessing all of our soft power assets in a more purposeful manner is crucial if we are to maximise growth, security, and global impact for the UK. That is why the Foreign Secretary has established the UK Soft Power Council and commissioned a Soft Power Strategy. The BBC is a key part of this, represented on the Council by Tom Fussell from BBC Studios. The BBC World Service is contributing in various ways, including through the Director of the World Service, Jonathan Munro, acting as a member of the Council's working group on Hinge Markets.
The Council is now fully operational, bringing together expertise from various sectors and shaping enhanced delivery through its working groups. We are producing a long-term shared Strategy between Government and soft power sectors to deliver tangible impact for the UK's objectives. That will be reviewed at the Council's next Ministerial meeting on 23 July.
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