Blood: Greater Manchester

NHS Blood and Transplant (NHSBT) is responsible for blood donation in England.

Recruiting donors from black heritage backgrounds is a strategic priority for NHSBT, driven by the clinical need to provide better matched blood for patients with conditions like sickle cell, which disproportionately affects people of black heritage. As a result, NHSBT is delivering marketing and communication activities that target key diverse areas. Greater Manchester is one of NHSBT's key target regions for their Giving Types campaign, with proactive public relations and regional media stories being deployed to drive the appeal for more blood donors using real-life case studies from the local area. Further information on the Giving Types campaign is available at the following link:

https://www.blood.co.uk/news-and-campaigns/campaigns/giving-type/

The NHSBT Community Grants Programme funds community and faith/belief organisations to drive awareness, understanding, and behaviour change amongst black, Asian, mixed heritage, and minority ethnic communities to build support for blood donation. NHSBT has two Community Grant Programme groups operating in Manchester, specifically Become United and the Caribbean and African Health Network (CAHN). They host events, webinars, and produce videos on behalf of NHSBT to promote blood donation within their communities. Further information on the NHSBT Community Grants Programme is available at the following link:

https://www.nhsbt.nhs.uk/how-you-can-help/get-involved/community-grants-programme/

NHSBT attends and hosts specific events which will attract a high number of people from ethnic minority backgrounds to encourage blood donation, for example the recent attendance at CAHN’s Windrush Day 2025 in Alexandra Park, Greater Manchester.