Industry: Publicity
The question
To ask the Secretary of State for Business and Trade, how much his Department has spent on advertising the Industrial Strategy in (a) newspapers, (b) other print media, (c) online and (d) in total.
Answered by Sarah Jones
Marketing including paid advertising is necessary to reach a target audience of senior business decision makers, raising awareness of the UK’s new modern industrial strategy and the opportunities it presents for business growth. The Department of Business and Trade declares all advertising and media spend above £25,000 through its monthly transparency reporting process. These figures are published on gov.uk.
Verbatim has judged this answer against the question that was actually asked — answered, partly answered, or evaded. Sign in to see the verdict →