Tourism
The question
To ask the Secretary of State for Culture, Media and Sport, what steps she is taking with her counterparts in the devolved Administrations to promote staycations.
Answered by Chris Bryant
While tourism in Wales, Scotland and Ireland is devolved to the respective Governments and tourism bodies, VisitBritain retains responsibility for marketing Great Britain on the international stage. Its GREAT-funded international marketing campaign launched at the beginning of this year. ‘Starring GREAT Britain’ uses the hook of Britain’s rich film and television history to encourage more international visitors to explore across Great Britain. Staycations are by definition the responsibility of the devolved Administrations.
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