Childcare: Rural Areas

The early years workforce is at the heart of our mission to give every child the best start in life and deliver the Plan for Change.

The latest early years census data reports a 7.2% increase in the number of workers between 2024/25, to 272,500 staff. This represents an increase of 18,200 workers, which is the biggest increase we’ve seen since the data became available in 2018.

We are supporting recruitment through our national ‘Do something BIG’ campaign, with a dedicated website setting out information on qualifications and linking to job vacancies, alongside financial incentives to attract and retain educators in areas of most need, including some rural areas. In addition, we are working with the Department for Work and Pensions to promote and raise awareness of early years careers through the Jobcentre Plus network. We are working with local authorities and mayoral strategic authorities to create new routes into the workforce through skills bootcamps and funding early years initial teacher training, while our delivery support contractor, Childcare Works, is supporting local authorities and providers with one-to-one targeted support, including in rural areas.