Government Communication Service: Marketing
The question
To ask the Minister for the Cabinet Office, if he will publish the Government Communication Service guidance entitled Guidelines for influencer marketing; and whether influencers must declare the source of their government funding.
Answered by Georgia Gould
There are no current plans to publish the Guidance for Influencer Marketing. As per Advertising Standards Authority regulation, influencers must make sure ‘advert’ or ‘#Ad’ is clearly visible at the start of any paid for influencer content and it is obvious that it is an advert paid for by the UK Government or part of a government campaign.
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