Nuclear Weapons
The question
To ask the Secretary of State for Defence, with reference to recommendation 35 of the Strategic Defence Review: Making Britain Safer: secure at home, strong abroad, published on 2 June 2025, when he plans to begin the National Endeavour public communications campaign.
Answered by Louise Sandher-Jones
The ‘National Endeavour’ communications campaign began in July 2024. It is an enduring Government Communications Service (GCS) ‘low/no-cost’ campaign which aims to highlight and improve understanding of the work of the Defence Nuclear Enterprise, its importance to our national security, and its contribution to our economy. Any expenditure under the campaign would be managed and approved in accordance with GCS processes, as with all Departmental communications campaigns.
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