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Advertising: VAT

Asked by Callum AndersonLabourTreasuryTabled Answered 8 September 2025UIN 72285

The question

To ask the Chancellor of the Exchequer, whether her Department has made an assessment of the adequacy of VAT treatment rules in the digital advertising market for UK-based small businesses.

Answered by Dan Tomlinson

UK VAT is charged on the domestic and cross-border supply of digital advertising services to UK businesses. The Government keeps the application and adequacy of the UK’s VAT regime under regular review.

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