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Department for Work and Pensions: Social Media

Asked by Sir John HayesConservativeDepartment for Work and PensionsTabled Answered 17 September 2025UIN 74705

The question

To ask the Secretary of State for Work and Pensions, whether her Department has spent money on promotion through social media influencers since July 2024.

Answered by Andrew Western

The Department for Work and Pensions has spent money on social media influencers since July 2024. Influencers can be effective in reaching audiences that the Government and traditional marketing channels find hard to reach.

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