Government Departments: Advertising
The question
To ask the Minister for the Cabinet Office, if he will provide a breakdown of Government spending on advertising via social media platforms broken down by Department, over the last 12 months.
Answered by Nick Thomas-Symonds
As with any media planning approach, channels are selected based on their ability to engage with relevant audiences in alignment with the government's strategic objectives.
The Cabinet Office is consistently tracking and reviewing spending on communications to ensure efficiency and that the appropriate strategy is implemented. We will not spend more than is needed to be effective and ensure best value for the taxpayer.
Please see the breakdown below of spend on social media broken down by department between 1st August 2024 and 31st July 2025.
Please note that this may not be the complete spend as the Cabinet Office does not centrally manage Departmental social media spend directly.
Department | Spend on social media platforms |
CABINET OFFICE | £917,392.78 |
DEPARTMENT FOR ENVIRONMENT FOOD AND RURAL AFFAIRS | £108,685.84 |
DEPARTMENT FOR CULTURE MEDIA AND SPORT | £55,776.43 |
DEPARTMENT FOR EDUCATION | £5,790,404.71 |
DEPARTMENT FOR TRANSPORT | £853,893.06 |
DEPARTMENT FOR WORK AND PENSIONS | £1,174,253.06 |
DEPARTMENT FOR ENERGY SECURITY AND NET ZERO | £168,576.98 |
DEPARTMENT FOR BUSINESS AND TRADE | £2,932,130.17 |
DEPARTMENT FOR SCIENCE INNOVATION AND TECHNOLOGY | £145,503.62 |
DEPARTMENT OF HEALTH AND SOCIAL CARE | £1,689,076.17 |
UK EXPORT FINANCE | £336,808.09 |
FOREIGN COMMONWEALTH AND DEVELOPMENT OFFICE | £455,653.02 |
HM REVENUE AND CUSTOMS | £1,692,096.15 |
HOME OFFICE | £1,655,160.54 |
MINISTRY FOR HOUSING COMMUNITIES AND LOCAL GOVERNMENT | £528,370.47 |
MINISTRY OF JUSTICE | £1,605,710.08 |
MINISTRY OF DEFENCE | £5,938,304.99 |
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