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Department for Business and Trade: Social Media

Asked by Sir John HayesConservativeDepartment for Business and TradeTabled Answered 17 October 2025UIN 77460

The question

To ask the Secretary of State for Business and Trade, pursuant to the Answer of 11 September 2025 to Question 74315, how much his Department has spent on promotion through social media influencers since July 2024, by influencer.

Answered by Kate Dearden

The Department for Business and Trade has spent a total of £39,700 on social media influencer promotion since July 2024. Please note this figure is inclusive of whole costs, including agency fees. We are unable to provide details of how much was paid to each person due to confidentiality provisions in the individual agreements.

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