Department for Work and Pensions: Social Media
The question
To ask the Secretary of State for Work and Pensions, how much his Department has spent on promotion through social and digital influencers since July 2024.
Answered by Andrew Western
The Department for Work and Pensions has spent a total of £120,023 on influencer marketing since July 2024. Please note this figure is inclusive of whole costs, including agency fees. It is not possible to release individual spend per influencer, as commercial sensitivities exist around aspects of this spend which could prejudice commercial interests. All spend in these areas are subject to the standard value for money assessments.
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