Defence: Publicity
The question
To ask the Secretary of State for Defence, with reference to recommendation 35 of the Strategic Defence Review 2025, published on 8 July 2025, what progress has he made on delivering a National Endeavour public communications campaign.
Answered by Luke Pollard
The ‘National Endeavour’ communications campaign is an enduring strategic communications campaign which aims to highlight and improve understanding of the work of the Defence Nuclear Enterprise (DNE), its importance to our national security, and its contribution to our economy.
This year, national and regional media coverage has included the commissioning event for HMS Agamemnon and steel cut for Dreadnought Boat 4, the launch of Team Plymouth as part of the Defence Industrial Strategy, attendance by the Prime Minister and the Secretary of State for Defence at HMNB Clyde to welcome submariners home from a deterrent patrol, and the first media visit to AWE Aldermaston in over a decade.
We also published the DNE 2025 Annual Update to Parliament, and ‘The UK’s Nuclear Deterrent: the National Endeavour Explained’. These are available at:
https://www.gov.uk/government/publications/uk-nuclear-deterrence-factsheet/
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