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Low Alcohol Drinks: Prices

Asked by Lisa SmartLiberal DemocratDepartment for Environment, Food and Rural AffairsTabled Answered 20 October 2025UIN 79015

The question

To ask the Secretary of State for Environment, Food and Rural Affairs, whether his Department is taking steps with industry to reduce prices for alcohol-free beer to improve public health.

Answered by Dame Angela Eagle

Defra regularly engages with supermarkets and producers on a range of food and drink supply matters. However, it is not for HM Government to set retail food and drink prices nor to comment on day-to-day commercial decisions taken by businesses.

In the ‘Fit for the Future: 10 Year Health Plan for England’, the Government has committed to tackling harmful alcohol consumption through promotion of no- and low-alcohol alternatives. This includes exploration of raising the alcohol-free descriptor to 0.5%, aligning with international standards to support growth of the sector.

Alongside the plan, a large multi-year National Institute for Health and Care Research study is underway to examine the public health impacts of NoLo products, with findings of the study expected in the coming year.

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