VerbatimParliament, as it happens

Government Departments: Social Media

Asked by Mike WoodConservativeCabinet OfficeTabled Answered 21 October 2025UIN 82673

The question

To ask the Minister for the Cabinet Office, with reference to his Department's guidance entitled Influencer Marketing Privacy Notice, updated on 10 September 2025, which agencies have been used by (a) his Department and (b) the Government Communications Service to select appropriate influencers to support government communication campaigns since July 2024.

Answered by Nick Thomas-Symonds

Influencers have proven to be effective in reaching audiences that traditional marketing channels find hard to reach.

Influencers work is supported primarily via the agencies OmniGov and Pablo Unlimited via the Campaign Solutions 2 framework, detailed at the following link:

https://www.crowncommercial.gov.uk/agreements/RM6125

Verbatim has judged this answer against the question that was actually asked — answered, partly answered, or evaded. Sign in to see the verdict →

Open this question in Verbatim →

Every written question, searchable

155,000 questions tabled since the election, with the answer each department gave — and the ones still unanswered, with the clock running. Free to search.

Search written questions →Read on Verbatim