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Railways: Safety

Asked by Mr Richard HoldenConservativeDepartment for TransportTabled Answered 28 October 2025UIN 83382

The question

To ask the Secretary of State for Transport, what the total cost was of the (a) rebrand, (b) design, (c) production and (d) promotion of the rebranded See it. Say it. Sorted. campaign.

Answered by Simon Lightwood

The total cost for the relaunch of the See It. Say It. Sorted. campaign was £333,751.00 (+ VAT). This was the first update of the campaign since its launch in 2016.

Rail operators are mandated by security regulations to print and disseminate the campaign materials at their own cost, so there are no additional costs of production or promotion.

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