Department for Business and Trade: Social Media
The question
To ask the Secretary of State for Business and Trade, how much his Department has spent on social media advertising by (a) influencer and (b) organisation in each of the last five financial years.
Answered by Kate Dearden
The Department for Business and Trade used influencers as part of the National Minimum and National Living Wage campaign in 2025 and 2026. We are unable to provide details of how much was paid to each influencer due to confidentiality provisions in the individual agreements. All spend in these areas are subject to the standard value for money assessments.
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