Wales Office: Social Media
The question
To ask the Secretary of State for Wales, how much her Department has spent on social media advertising by (a) influencer and (b) organisation in each of the last five financial years.
Answered by Jo Stevens
Over the last five financial years, the department has spent the following on social media promotion and online advertising:
2024-25: £20,248.40
2025-26 to date: £26,751.60
This spend was on the joint UK Government/Welsh Government campaign to promote the availability of Tata Steel transition funding. The campaign aimed to raise awareness of the support available to steelworkers affected by the decarbonisation transition at Tata Steel UK in Port Talbot, including access to skills funding for those leaving the business. It also highlighted funding opportunities for local businesses impacted by the transition.
There has been no spend on social media advertising using an influencer during this period.
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