Food: Advertising

Under the Health Mission, the Government is committed to prevention and to tackling obesity by creating a fairer, healthier food environment. We are already delivering the biggest public health reforms in a generation which includes restrictions on junk food advertising on television and online, a ban on high-caffeine energy drinks for children under 16 years old, and boosting the impact of the advertising and promotion restrictions by applying the updated Nutrient Profiling Model. We are also introducing mandatory healthy food sales reporting for large food businesses and will set new targets to increase the healthiness of sales in all communities, a world first.

Last year, the Government published the revised National Planning Policy Framework for local government, giving local authorities stronger, clearer powers to block new fast-food outlets near schools and where young people congregate. This will stop the relentless targeting of children and young people by the fast-food industry, which is a particular problem in some of the most deprived areas.

We welcome the work metropolitan mayors are progressing to support action being taken at a local level to ban junk food marketing across the public transport networks and public spaces that are controlled locally.

We currently have no plans to extend the marketing restrictions on products that are high in fat, sugar, and salt to outdoor advertising, but we continue to review the evidence of the impacts on children of advertising for less healthy food and drink products and will consider where further action is needed.