Railways: Safety
The question
To ask the Secretary of State for Transport, pursuant to the Answer of 28 October 2025 to Question 83382 on Railways: Safety, what proportion of the campaign’s (a) production and (b) promotion costs were borne by train operating companies (i) owned and (ii) controlled by her Department; and whether she has made an estimate of the cost to the public purse of that rebrand once the operators’ expenditure is included.
Answered by Keir Mather
The production costs, referenced in the Answer of 28 October 2025 to Question 83382 on Railways: Safety, were all borne by the Department for Transport.
To minimise implementation costs, train operating companies (including those under public ownership) will gradually phase out the current See It. Say It. Sorted. campaign materials and are only required to introduce the new posters or announcements when these would usually be replaced through business-as-usual rotation of materials.
Campaign posters, both digital and physical, are required to be displayed only at locations which train operating companies already retain for public messaging campaigns or for their own content, and which are not otherwise used for commercial purposes, in order to avoid any loss of advertising revenue. We have not asked train operating companies to provide detailed production or implementation costs as we anticipate them being minimal on this basis.
Verbatim has judged this answer against the question that was actually asked — answered, partly answered, or evaded. Sign in to see the verdict →