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Electronic Government: Logos

Asked by Mike WoodConservativeDepartment for Science, Innovation and TechnologyTabled Answered 21 November 2025UIN 88699

The question

To ask the Secretary of State for Science, Innovation and Technology, pursuant to the Answer of 21 October 2025 to Question 81183 on Electronic Government: Logos, what was the total cost to (a) Cabinet Office and (b)DSIT of the redesign.

Answered by Ian Murray

Three contracts were awarded with external agencies to support the redesign of the GOV.UK brand, in December 2023, March 2024 and July 2024. Expenditure under these contracts totalled £532,000. Of this, £421,750 was paid by Cabinet Office and £110,250 was paid by DSIT.

Out of the total, £219,620 was spent between 1 April 2023 and 31 March 2024.

The refreshed GOV.UK brand comprises designs, guidance and components that underpin the whole GOV.UK product suite – including the GOV.UK website, GOV.UK App, GOV.UK One Login and GOV.UK social media channels – which enable a modern, coherent and accessible user experience that appeals to the broadest possible audience.

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