Ministry of Justice: Social Media
The question
To ask the Secretary of State for Justice, pursuant to the Answer of 6 November 2025 to Question 86469 Ministry of Justice: Social Media, if he will publish a breakdown of all non-commercially sensitive information on (a) influencers paid and (b) amount paid to each influencer in the last five financial years.
Answered by Jake Richards
Given the nature of working with influencers, there are sensitivities surrounding all aspects of this expenditure. Sharing any information could compromise commercial interests, as the Department has engaged with only 10 influencers where it has enhanced our communications. All influencer activity is subject to strict Cabinet Office spending controls to ensure that we achieve an appropriate balance between effectiveness and value for money for taxpayers.
The Ministry of Justice uses social media influencers to help deliver its communications and operational priorities. This includes activity to support recruitment campaigns for prison officers, probation officers and magistrates, ensuring that frontline services are effectively staffed to maintain public safety and deliver swift access to justice. Our digital comms team are also increasingly collaborating with content creators/influencers to help reach new audiences with justice content on a no-cost basis.
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