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Cabinet Office: Social Media

Asked by Rupert LoweRestore BritainCabinet OfficeTabled Answered 17 November 2025UIN 89231

The question

To ask the Minister for the Cabinet Office, pursuant to the Answer of 7 November 2025 to Question 86454 on Cabinet Office: Social Media, if he will publish any information that would not prejudice commercial interests.

Answered by Nick Thomas-Symonds

Influencers are an effective channel to reach audiences. Their work with the Cabinet Office is primarily supported by agencies OmniGov and Pablo Unlimited via the Campaign Solutions 2 framework, link below:

https://www.crowncommercial.gov.uk/agreements/RM6125

Channels are chosen based on audience engagement and alignment with government objectives. The Cabinet Office monitors communication spending to ensure efficiency, effectiveness, and best value for the taxpayer.

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