Cabinet Office: Social Media
The question
To ask the Minister for the Cabinet Office, pursuant to the Answer of 7 November 2025 to Question 86454 on Cabinet Office: Social Media, if he will publish any information that would not prejudice commercial interests.
Answered by Nick Thomas-Symonds
Influencers are an effective channel to reach audiences. Their work with the Cabinet Office is primarily supported by agencies OmniGov and Pablo Unlimited via the Campaign Solutions 2 framework, link below:
https://www.crowncommercial.gov.uk/agreements/RM6125
Channels are chosen based on audience engagement and alignment with government objectives. The Cabinet Office monitors communication spending to ensure efficiency, effectiveness, and best value for the taxpayer.
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