Euro 2028: West Midlands
The question
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential impact of hosting games in UEFA Euro 2028 on the West Midlands; and how much Government funding will be allocated to support (a) infrastructure, (b) security and (c) legacy activity linked to Villa Park as a tournament venue.
Answered by Stephanie Peacock
With four matches due to be played at Villa Park, hosting UEFA EURO 2028 games in the West Midlands will help to deliver on the government’s mission to boost economic growth by creating jobs, driving regional prosperity and encouraging visitors to the region.
As part of the UEFA EURO 2028 tournament launch on 12 November 2025, the government announced it is investing up to £557 million into hosting the tournament, which will generate significant socio-economic benefits of £3.2 billion across the UK. The government’s investment will ensure the tournament is safely and securely delivered, with fans, players and officials having a positive experience. We are working closely with a number of partners across the UK and Ireland to ensure we host an outstanding tournament. As part of our investment, the UK Government will also contribute £23 million towards a wider commitment from Government and Football Partners to a social impact fund of around £45 million.
Regular financial updates on the allocation of government funding will be provided in the lead up to the event, including via the DCMS Annual Report and Accounts.
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