Pension Credit: Edmonton and Winchmore Hill

The Government is committed to ensuring that all pensioners receive the support to which they are entitled. That is why we have been running the biggest ever Pension Credit take-up campaign, promoting Pension Credit to eligible pensioners and their family and friends through adverts on television and radio; on social media and on digital screens in GP surgeries and Post Offices, as well as in the press. The latest burst of the campaign began in September, and further promotional activity is planned until the end of the financial year.

We have also engaged with all councils in Great Britain, including Enfield Council, through regular Local Authority Welfare Direct bulletins on GOV.UK and targeted email communications. Councils have actively supported the campaign by promoting it on social media and distributing promotional materials, including posters and leaflets.

We are making better use of data to directly target potentially eligible households. Since February, all new Housing Benefit claimants who may be eligible have been invited to apply for Pension Credit. In September, the Department conducted a trial in partnership with Age UK and Independent Age targeting 2,000 households in England identified using HMRC and DWP data.