Elections: Social Media
The question
To ask the Secretary of State for Housing, Communities and Local Government, if she will take legislative steps to require the promotion of party political content on social media platforms during the regulated period as third party campaign activity that has to be (a) valued and (b) declared in election expense returns.
Answered by Samantha Dixon
Under existing legislation, spending above £20,000 in England or £10,000 in Scotland, Wales, or Northern Ireland on promoting party political content during the regulated period, whether on social media or other platforms, must be treated as campaign expenditure. This means it must be valued and reported in the relevant spending return to the Electoral Commission.
Both political parties and third-party campaigners are required to account for the costs of paid promotion, such as advertising on digital platforms, in their returns. These costs contribute to overall spending limits and transparency requirements designed to ensure fairness and accountability in elections.
The Government will continue to keep electoral law under review and work closely with the Electoral Commission to ensure that the framework remains effective and proportionate in the context of evolving campaign practices, including digital campaigning.
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