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Gambling: Advertising

Asked by Sammy WilsonDemocratic Unionist PartyDepartment for Culture, Media and SportTabled Answered 11 December 2025UIN 96098

The question

To ask the Secretary of State for Culture, Media and Sport, whether she plans to require gambling operators and online platforms to provide greater transparency regarding how gambling advertisements are targeted and delivered to users.

Answered by Ian Murray

The advertising codes that apply to all licensed gambling operators state that advertising must not be targeted at children or vulnerable people. The Government welcomes measures implemented by the Gambling Commission which have given customers greater control over the direct marketing they receive, and include further restrictions to make sure bonuses are constructed in a responsible way which does not encourage excessive or harmful gambling.

We will continue to explore whether more can be done to further raise standards in this area, particularly on online platforms.

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