Prize Money: Advertising
The question
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the adequacy of gambling warnings for prize draw competitions advertised on websites, radio and tv shows.
Answered by Ian Murray
The Government is acutely aware of the impact harmful gambling can have on individuals and their families, and we are committed to strengthening measures to protect those at risk.
In November 2025, we launched a Voluntary Code for prize draw operators. The Code was developed in collaboration with the prize draw industry. It aims to promote best practice standards to strengthen player protections, transparency and accountability for those participating in prize draws.
In the development of the Code, we consulted with broadcasters and their trade associations and concluded the Code would not apply to this sector. We are satisfied that the fundamental principles of increased player protections, transparency and accountability that underpin the Voluntary Code are largely addressed by broadcasters through their existing regulatory bodies and governing principles. In particular, broadcasters’ draws and competitions are already subject to established, comprehensive regulatory frameworks enforced by different bodies, such as Ofcom.
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