Influenza: Lancashire

Our flu vaccination campaign started in September, and is helping to keep people out of hospital.

The UK Health Security Agency is also working closely with colleagues in NHS North West and local integrated care boards (ICBs). There continues to be sustained multi-agency communications and marketing across the localised area and work is ongoing to promote and amplify prevention measures. Work continues to encourage prevention through targeted communications using local data to both the public and stakeholders whilst work is ongoing, as in every winter season, to show trends locally to allow the local health family to act accordingly via shared data and intelligence.

The ICB has stepped up public messaging around getting the flu vaccine for eligible groups and the importance of choosing the right service. This has included promoting a bespoke winter campaign in the local area as well as press releases, social media, and broadcast interviews at a local and regional level.

Some local hospitals have made it mandatory for staff to wear a surgical mask in any areas with suspected or confirmed influenza patients, and those patients who are suspected as having influenza on triage may also be asked to wear a mask. Masks are also available to patients and relatives in waiting areas.