Great British Railways
The question
To ask the Secretary of State for Transport, what the cost to the public purse was for commissioning or licensing material from Dovetail Games for use in promotional content relating to the Great British Railways branding, including the computer-generated train livery featured in public communications.
Answered by Keir Mather
The new brand for Great British Railways (GBR) was developed in-house by the Department for Transport with support from a livery design specialist working for a train operator in public ownership, with the only minimal design cost being audience testing. This approach was chosen to ensure good value for money for the taxpayer.
As part of unveiling the new branding, the Department collaborated with Dovetail Games to connect with a larger audience. Though details of licencing contracts are commercially confidential, this agreement returns a premium to the department through licencing fees, rather than being a cost to the public purse. No payments have been made, or are due to, Dovetail Games.
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