Great British Railways: Marketing
The question
To ask the Secretary of State for Transport, what the total budget is for the development and rollout of branding for Great British Rail; and what the cost has been to date.
Answered by Keir Mather
The Department is working to develop a rollout plan for the GBR branding, with a focus on maximising opportunities to ensure value for money, such as repainting trains when they are due to be repainted by their leasing companies and changing station signage when it is life expired.
The brand was developed in-house by the Department for Transport with support from a livery design specialist who works for a train operator in public ownership – with the only minimal design cost being audience and accessibility testing, at £32,400 including VAT. This approach was chosen to ensure good value for money for the taxpayer.
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