Political Parties: Campaigns
The question
To ask the Secretary of State for Housing, Communities and Local Government, what assessment he has made of the effectiveness of regulations governing online political advertisements.
Answered by Samantha Dixon
Under existing regulations, campaigners are required to include an imprint with their name and address on printed and digital campaigning material. Imprint rules play an important role in promoting trust in our democratic process by ensuring voters can clearly see who is behind political campaigning material.
The Government is committed to strengthening our democracy and upholding the integrity of elections. As part of this, we intend to add unregistered third-party campaigning organisations to the list of entities who are required to include a digital imprint on their organic digital campaigning material and extend the Electoral Commission’s remit to be the primary enforcer of all imprint rules.
The Government has no plans at this time to introduce a public database for online political advertisements, but welcome the steps taken by social media companies to create “advert libraries”.
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