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Blood and Organs: Donors

Asked by James McMurdockIndependentDepartment of Health and Social CareTabled Answered 27 January 2026UIN 102674

The question

To ask the Secretary of State for Health and Social Care, whether changes are planned to the provision of NHS blood, plasma, and organ donation campaigns following the appointment of WPP Media as the Government’s lead media agency.

Answered by Dr Zubir Ahmed

NHS Blood and Transplant (NHSBT) is responsible for blood services in England and organ donation services across the United Kingdom, including campaigns to promote blood and organ donation in England.

WPP media has been appointed to provide media strategy, planning, and buying services across the Government and the wider public sector. However, there are no planned changes to NHSBT’s blood, plasma, and organ donation campaigns as result of the appointment.

These campaigns will continue to be managed by NHSBT, who appoint a media agency via their own tender process. When the current term expires, NHSBT will review the agency contracts in adherence with public procurement regulations.

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