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Roads: Safety

Asked by James McMurdockIndependentDepartment for TransportTabled Answered 12 January 2026UIN 102675

The question

To ask the Secretary of State for Transport, whether changes will be made to the provision of road safety campaigns under the new media strategy arrangements.

Answered by Lilian Greenwood

THINK! is the Government’s flagship road safety campaign that aims to reduce the number of people killed and seriously injured on the roads in England and Wales.THINK! prioritises running campaigns to change attitudes and behaviours among those most at risk.

There are currently no planned changes to the provision of road safety campaigns. These will continue to target priority issues such as drink driving, drug driving and speeding, as well as communicating other key policy interventions at the appropriate times.

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