Home Office: Marketing
The question
To ask the Secretary of State for the Home Department, how much their Department has spent on (a) advertising and (b) marketing in each of the last three years.
Answered by Sarah Jones
Determining the amount spent by the Home Office on advertising and marketing specifically is not readily available from our finance system. To try to identify the information under scope would require a manual review of multiple expenditure categories and transactions, over three years. This could only be done at disproportionate cost.
Government policies and programmes affect the lives of millions of people and in order for them to work, they must be communicated effectively to engage the public and effect positive behaviour change. However, this has to be done with cost efficiency in mind and there are strict rules to ensure value for money on Government advertising.
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