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Department for Culture, Media and Sport: Marketing

Asked by Lee AndersonReform UKDepartment for Culture, Media and SportTabled Answered 22 January 2026UIN 102854

The question

To ask the Secretary of State for Culture, Media and Sport, how much their Department has spent on (a) advertising and (b) marketing in each of the last three years.

Answered by Ian Murray

Total spend with our media buying and planning agencies for the last three financial years is as follows:

Financial years under the previous government

22/23

23/24

£313,854

£110,818

23red (creative agency, media planner); OmniGov (media buyers)

OmniGov (media planners and buyers)

Financial years under the previous and current government

24/25

£59,433

OmniGov (media planners and buyers)

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