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Prize Money: Codes of Practice

Asked by Charlie DewhirstConservativeDepartment for Culture, Media and SportTabled Answered 13 January 2026UIN 103003

The question

To ask the Secretary of State for Culture, Media and Sport, with reference to the Voluntary Code for Prize Draws, updated on 17 December 2025, what steps his Department is taking to monitor compliance among operators.

Answered by Ian Murray

The Voluntary Code for prize draw operators was launched on 20 November 2025. The Code aims to raise standards in the sector in the distinct areas of player protections, transparency, and accountability. Signatories have until 20 May 2026 to comply with the Code.

The Government’s focus is on the successful implementation and adoption of the Voluntary Code, with operator signatories required to regularly review their compliance and swiftly rectify any issues if necessary. The Department will work closely with the sector on this during the implementation phase and periodically review the effectiveness of the Code and compliance to ensure that it is fit for purpose.

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