Government Communication Service: Marketing
The question
To ask the Minister for the Cabinet Office, pursuant to the Answer of 4 September 2025, to Question 70489 on Government Communication Service: Marketing, and with reference to paragraph 211 of the Cabinet Office Guide to Parliamentary Work, for what reason the information was released under the Freedom of Information Act but not disclosed to Parliament.
Answered by Nick Thomas-Symonds
Influencers have proven to be effective in reaching audiences that traditional marketing channels find hard to reach.
Influencer work is supported primarily via the agencies OmniGov and Pablo Unlimited via the Campaign Solutions 2 framework, detailed at the following link:
https://www.crowncommercial.gov.uk/agreements/RM6125
While there were no immediate plans to release the guidance at the time of Question 70489, increased public interest in this topic has now led us to conclude that the public interest favours its release.
I can confirm that the Guidance for Influencer Marketing will be placed in the House Library.
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