Roads: Safety
The question
To ask the Secretary of State for Transport, what steps her Department is taking to engage with road safety public awareness campaigns that educate children in schools in Surrey Heath constituency.
Answered by Lilian Greenwood
Through THINK!, the government’s flagship road safety campaign, we provide a wide range of free educational resources to help improve children's road safety. These are made available to schools and local road safety officers via the THINK! website, social channels and partnerships with organisations such as the Department for Education. https://www.think.gov.uk/education.
In 2024, THINK! launched a ‘Safe Adventures’ campaign to help parents across the country prepare their children for independent travel ahead of moving to secondary school: https://www.think.gov.uk/campaign/safe-adventures/. This activity focuses on the risky behaviours assigned to child pedestrian casualties, which includes failing to look and distractions, finding a safe place to cross and being in a hurry.
THINK! routinely engages with local authorities to assist them with using and promoting our campaigns, and we work closely with Road Safety GB who help disseminate and coordinate our outreach to their network of road safety officers and professionals.
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