Dairy Products: Nutrition
The question
To ask the Secretary of State for Health and Social Care, what recent discussions his Department has had with Dairy UK and other trade bodies on the potential impact of the revised Nutrient Profiling Model (NPM) for the dairy supply chain.
Answered by Ashley Dalton
As set out in our 10-Year Health Plan for England: fit for the future, we will take decisive action on the obesity crisis, easing the strain on our National Health Service and creating the healthiest generation of children ever.
As part of this, we are committed to updating the standards which underpin the advertising restrictions on television and online and the promotion restrictions in stores and their equivalent places online on ‘less healthy’ food and drink products. The Nutrient Profiling Model (NPM) 2004/05 is plainly out of date and updating the standards will strengthen the restrictions by reflecting the latest dietary advice and more effectively target the products of most concern to childhood obesity.
The Government has met with a range of stakeholders over the past year to listen to their concerns, and officials met with Dairy UK in August 2025.
The Government remains committed to engaging relevant stakeholders and we will consult this year on the application of an updated NPM’s to the advertising and promotion restrictions to ensure they can feed in their views.
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