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Gambling: Advertising

Asked by Alex BallingerLabourDepartment for Culture, Media and SportTabled Answered 21 January 2026UIN 105449

The question

To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential impact of gambling advertisements on children and young people; and whether she plans to introduce legislative measures to restrict or ban gambling marketing and sponsorship.

Answered by Ian Murray

All operators advertising in the UK must comply with robust advertising codes, which are enforced by the Advertising Standards Authority (ASA) independently of Government. These codes are regularly reviewed and updated and include a wide range of provisions designed to protect children and vulnerable adults from harm.

The Government does not currently have plans to ban gambling advertising. However, we recognise that children and young people’s exposure to gambling advertising is an important issue and we continue to work closely with the gambling industry to further strengthen protections.

We have welcomed the Premier League’s voluntary front of shirt ban on gambling advertisements from next season, which will reduce gambling exposure for children and young people. Additionally, we will redouble our efforts to work cross-government and with tech platforms to address illegal gambling advertising, which poses the most risk for children and young people.

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