Gambling: Advertising
The question
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the implications for her policies of of surveys by More in Common for the Campaign to End Gambling Advertising showing 70% support tougher curbs on gambling advertising and 27% saying gambling companies should not promote themselves at all; what assessment she has made of the effectiveness of the 9pm watershed and other gambling advertising restrictions in protecting children and vulnerable people on television, social media, and digital platforms, in this context; and whether she plans to introduce statutory watershed protections or other measures to reduce exposure and harm.
Answered by Ian Murray
We note that More in Common’s recent report “Ending a Losing Streak” provides an overview of the British public’s views regarding gambling advertising, particularly for children and young people. We also note that statistics from the 2025 Young People and Gambling survey demonstrates that the overall proportion of young people who recalled having seen gambling adverts or promotion weekly was consistent with 2024. We consider evidence from a wide range of sources, including the statistics in both reports, when considering the impact of gambling advertising on children and young people.
We are not considering the introduction of a statutory watershed at this time. However, we recognise that children and young people’s exposure to gambling advertising is an important issue and keep all areas of gambling policy under review. We will redouble our efforts to work cross-government and with tech platforms to address illegal gambling advertising, which poses the most risk for children and vulnerable people.
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