Army: Premier League
The question
To ask the Secretary of State for Defence, how much the British Army has spent on sponsorship of Premier League Football in 2025-26 financial year.
Answered by Louise Sandher-Jones
Whilst the financial aspects of the sponsorship of Premier League football on Sky Television are commercial in confidence, sponsorship of Premier League football by the Army is part of a wider Army Recruiting campaign. Other marketing events and activity are synchronised with matches to ensure they generate as much interest as possible and provide value for money. Armed Forces intake has increased by 13% when compared to previous 12 months. In the same period outflow reduced by 8%.
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