Revenue and Customs: Social Media
The question
To ask the Chancellor of the Exchequer, how much HMRC has spent on social media influencers through (a) Pablo in partnership with the Unlimited Group and (b) OmniGov since July 2024.
Answered by Dan Tomlinson
Spend since July 2024 totals £436,700 through Pablo/Unlimited Group (excluding agency fees) and £85,719 through OmniGov. This expenditure has primarily been directed at campaigns promoting digital channels for interacting with HMRC. In 2025, this activity generated an additional 4.2 million HMRC app downloads, taking total users during this period to over 7 million.
Verbatim has judged this answer against the question that was actually asked — answered, partly answered, or evaded. Sign in to see the verdict →