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MG OMD: Equality and Social Mobility

Asked by Mike WoodConservativeDepartment for Business and TradeTabled Answered 30 January 2026UIN 107379

The question

To ask the Secretary of State for Business and Trade, with reference to the Media Buying contract with MANNING GOTTLIEB OMD, for what reason the requirement to promote diversity, inclusion and social mobility is a key performance indicator.

Answered by Kate Dearden

The KPI is intended to incentivise the supplier to address issues of workforce inequality.

In line with Government procurement policy on social value, and because we are required to include a related KPI, this KPI was selected from an approved list in the Social Value Model linked to the policy.

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