Aquariums and Zoos
The question
To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the potential impact of current economic conditions on visitor numbers and income for zoos and aquariums.
Answered by Stephanie Peacock
The Government recognises the significant contribution zoos and aquariums make to the visitor economy, supporting local growth and global conservation. DCMS monitors the sector's performance closely through VisitBritain/VisitEngland.
The Visitor Attraction Trends in England 2024 report demonstrates the sector's resilience, with England’s attractions reporting a 1.4% increase in visits and an 8% increase in gross revenue from 2023-2024. Major zoos remain among England's most popular paid attractions; Chester Zoo and ZSL London Zoo currently rank third and ninth respectively.
To support the sector, the Government has introduced targeted measures including permanently lower business rates for eligible retail, hospitality, and leisure properties, worth nearly £900 million annually.
DCMS continues to work with VisitBritain to champion visits to the British countryside and our world-class attractions to a worldwide audience. Local Visitor Economy Partnerships also have an important role to play in supporting the development of local tourism products and packages that encourage more visitors to come and stay for longer and benefit local communities.
The forthcoming Visitor Economy Growth Strategy will also provide a long-term framework to increase visitor flows and deliver sustainable growth across the UK.
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