Great British Railways: Marketing
The question
To ask the Secretary of State for Transport, pursuant to the Answer of 26 January 2026 to Question 106604, whether growing revenue and delivering value for money for passengers carry equal priority in the rollout of Great British Railways branding.
Answered by Keir Mather
As set out in the answers to the questions 100962 and 106604, both growing revenue and delivering value for money for passengers are priorities Ministers have set industry leaders delivering the rollout of the Great British Railways brand. These are not mutually exclusive. Industry leaders will balance revenue growth with value for money as we move towards a railway that delivers better for customers and taxpayers.
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